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Food Truck Market: ZIP 98418

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98418 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($89,706). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98418 is an urban area with moderate foot traffic. with a population of 10,264 and household incomes above the national median ($89,706). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,264

Population

$89,706

Median Income

+20% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 18.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98418.

Sit-Down Restaurants

11.7 per 10K residents

Fast Food / Counter

7.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,639

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$49 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.