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Food Truck Market: ZIP 98503

Opportunity Score
59 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 98503 has decent foot traffic at 12.2/20 on the EPA walkability index. Income near the national average ($89,002). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 98503 is an urban area with moderate foot traffic. with a population of 41,656 and household incomes above the national median ($89,002). The area has 63 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

41,656
Population
$89,002
Median Income
+19% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 41.1 — older demographic, may prefer sit-down options.
College-Educated: 24.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 98503.

3
Food Trucks
Low competition — room to establish
0.7 per 10K residents
24
Sit-Down Restaurants
5.8 per 10K residents
39
Fast Food / Counter
9.4 per 10K residents
What this means: Food trucks are 4.5% of the food scene here (3 trucks vs. 63 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,746
Median Gross Rent
$440 K
Median Home Value
13
Bank Branches
$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 63 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits