What are the best areas for food truck in Wisconsin?

The top-rated areas for food truck in Wisconsin are ZIP 53217 (score: 100/100), ZIP 53097 (score: 100/100), ZIP 53593 (score: 100/100). Rankings are based on walkability, median household income, population density, and existing competition.

What makes a good location for food truck?

A strong location for food truck combines high walkability (foot traffic), solid median income (spending power), sufficient population density, and manageable competition. Our opportunity score weighs all four factors on a 0–100 scale.

How does Wisconsin compare to other states for food truck?

Wisconsin averages 98/100 across 20 scored ZIP codes — rated a excellent market. Scores factor in walkability, income, population, and competition.

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Best Cities for Food Truck Costs in Wisconsin

← Wisconsin Overview

Top 20 ZIP codes ranked by opportunity score. Score combines walkability (foot traffic), population density, median income, and food trucks competition.

The top markets here average $122,750 in household income. ZIP 53217 leads at 100, $132,044 median income, zero existing food trucks.

80–100 Excellent 60–79 Good 40–59 Fair <40 Challenging

Sort by:

#	ZIP Code	Score	Walkability	Median Income
#1	ZIP 53217 Pop. 30 Thousand	100 Excellent	—	$132,044
#2	ZIP 53097 Pop. 7.3 Thousand	100 Excellent	—	$150,391
#3	ZIP 53593 Pop. 29 Thousand	100 Excellent	—	$135,699
#4	ZIP 53527 Pop. 12 Thousand	100 Excellent	—	$119,808
#5	ZIP 53122 Pop. 6.5 Thousand	100 Excellent	—	$133,036
#6	ZIP 53018 Pop. 7.9 Thousand	100 Excellent	—	$130,511
#7	ZIP 53017 Pop. 5.3 Thousand	100 Excellent	—	$160,145
#8	ZIP 53005 Pop. 22 Thousand	100 Excellent	—	$123,486
#9	ZIP 53033 Pop. 6.2 Thousand	98 Excellent	—	$114,913
#10	ZIP 54171 Pop. 4 Thousand	98 Excellent	—	$115,833
#11	ZIP 53089 Pop. 20 Thousand	98 Excellent	—	$116,042
#12	ZIP 53119 Pop. 5.7 Thousand	98 Excellent	—	$115,292
#13	ZIP 53045 Pop. 23 Thousand	98 Excellent	—	$116,541
#14	ZIP 54016 Pop. 34 Thousand	96 Excellent	—	$111,402
#15	ZIP 53149 Pop. 20 Thousand	96 Excellent	—	$112,653
#16	ZIP 53597 Pop. 21 Thousand	96 Excellent	—	$114,542
#17	ZIP 53189 Pop. 27 Thousand	96 Excellent	—	$114,555
#18	ZIP 53066 Pop. 37 Thousand	96 Excellent	—	$111,348
#19	ZIP 54942 Pop. 11 Thousand	96 Excellent	—	$113,633
#20	ZIP 53150 Pop. 26 Thousand	96 Excellent	—	$113,125

Data updated March 2026. Sources: Census Bureau ACS 2023, USDA National Walkability Index 2021, County Business Patterns 2022.

What the Data Shows

Opportunity is spread across Wisconsin, not locked in one metro. The top ZIPs average $122,750 in household income. The common thread: food truck demand that outpaces supply. These markets have room.

How to Use This Table

Click any ZIP for a full breakdown: demographics, nearby competition, and walkability score. The opportunity score weights income, foot traffic, and competition equally. If your concept skews upscale, sort by Income. If lunch crowds matter more, sort by Walkability.

Best Cities for Food Truck Costs in Wisconsin

What the Data Shows

How to Use This Table

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