Home › New Jersey › ZIP 07103

Food Truck Market: ZIP 07103

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07103 scores 14.6/20 for walkability — foot traffic is there. Income levels run 43% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 07103 is an urban area with moderate foot traffic. with a population of 36,733 and household incomes below the national median ($42,397). There are 30 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,733

Population

$42,397

Median Income

-43% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 31.8 — mixed-age market, broad menu appeal.

College-Educated: 12.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07103.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

6.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,790

2BR Fair Market Rent

$1,289

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$84 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $42,397.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.