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Food Truck Market: ZIP 07108

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07108 scores 13.9/20 for walkability — foot traffic is there. Income levels run 54% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 07108 is an urban area with moderate foot traffic. with a population of 28,317 and household incomes below the national median ($33,960). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,317

Population

$33,960

Median Income

-54% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 10.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07108.

Sit-Down Restaurants

2.5 per 10K residents

Fast Food / Counter

3.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,890

2BR Fair Market Rent

$1,098

Median Gross Rent

$330 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $33,960.