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Food Truck Market: ZIP 07102

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07102 scores 16.8/20 for walkability — foot traffic is there. Income levels run 50% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 07102 is an urban area with high foot traffic. with a population of 12,954 and household incomes below the national median ($37,093). The area has 95 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

12,954

Population

$37,093

Median Income

-50% vs. national

Urban

Area Type

16.8/20

Foot Traffic

Very Walkable

Median Age: 32.3 — mixed-age market, broad menu appeal.

College-Educated: 20.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07102.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

25.5 per 10K residents

Fast Food / Counter

47.9 per 10K residents

What this means: Food trucks are 3.1% of the food scene here (3 trucks vs. 95 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,880

2BR Fair Market Rent

$1,141

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$3.2 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $37,093.

Low Competition, Proven Demand

Only 3 food trucks registered here against 95 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.