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Food Truck Market: ZIP 07105

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07105 has strong foot traffic at 14.4/20 on the EPA walkability index. Income slightly below the national average ($55,752). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 07105 is an urban area with moderate foot traffic. with a population of 56,657 and household incomes near the national median ($55,752). There are 130 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

56,657
Population
$55,752
Median Income
-25% vs. national
Urban
Area Type
14.4/20
Foot Traffic
Very Car-Dependent
Median Age: 34.6 — mixed-age market, broad menu appeal.
College-Educated: 10.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 07105.

90
Sit-Down Restaurants
15.9 per 10K residents
40
Fast Food / Counter
7.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,810
2BR Fair Market Rent
$1,600
Median Gross Rent
$450 K
Median Home Value
26
Bank Branches
$2.7 M deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits