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Food Truck Market: ZIP 07420

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07420 sits in the above-average walkability at 13.3/20 on the EPA index. Median income runs 47% above the national median — $109,278 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07420 is an urban area with moderate foot traffic. with a population of 5,316 and household incomes well above the national median ($109,278). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,316

Population

$109,278

Median Income

+47% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 42.2 — older demographic, may prefer sit-down options.

College-Educated: 25.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07420.

Fast Food / Counter

18.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,593

Median Gross Rent

$380 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.