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Food Truck Market: ZIP 07457

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07457 sits in the above-average walkability at 12.0/20 on the EPA index. Median income runs 30% above the national median — $96,667 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07457 is an urban area with moderate foot traffic. with a population of 4,084 and household incomes above the national median ($96,667). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,084

Population

$96,667

Median Income

+30% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 50.2 — older demographic, may prefer sit-down options.

College-Educated: 36.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07457.

Sit-Down Restaurants

17.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,210

2BR Fair Market Rent

$2,351

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$160 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $390–$590 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.