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Food Truck Market: ZIP 07444

Opportunity Score

87 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07444 sits in the above-average walkability at 13.5/20 on the EPA index. Median income runs 52% above the national median — $113,661 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07444 is an urban area with moderate foot traffic. with a population of 10,766 and household incomes well above the national median ($113,661). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,766

Population

$113,661

Median Income

+52% vs. national

Urban

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 53.3 — older demographic, may prefer sit-down options.

College-Educated: 36.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07444.

Sit-Down Restaurants

3.7 per 10K residents

Fast Food / Counter

12.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,850

2BR Fair Market Rent

$3,297

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.