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Food Truck Market: ZIP 07470

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 07470 sits in the above-average walkability at 11.9/20 on the EPA index. Median income runs 103% above the national figure — $151,561 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 07470 is an urban area with moderate foot traffic. with a population of 54,131 and household incomes well above the national median ($151,561). The area has 117 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

54,131

Population

$151,561

Median Income

+103% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 41.7 — older demographic, may prefer sit-down options.

College-Educated: 38.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 07470.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

10.3 per 10K residents

Fast Food / Counter

11.3 per 10K residents

What this means: Food trucks are 3.3% of the food scene here (4 trucks vs. 117 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,300

2BR Fair Market Rent

$2,126

Median Gross Rent

$600 K

Median Home Value

Bank Branches

$17 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 117 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.