Home › New Jersey › ZIP 08069

Food Truck Market: ZIP 08069

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 08069 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($71,942). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 08069 is an urban area with moderate foot traffic. with a population of 13,413 and household incomes near the national median ($71,942). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,413

Population

$71,942

Median Income

-4% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 40.4 — older demographic, may prefer sit-down options.

College-Educated: 12.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 08069.

Sit-Down Restaurants

2.2 per 10K residents

Fast Food / Counter

4.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,347

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$170 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $71,942.