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Food Truck Market: ZIP 10314

Opportunity Score

85 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10314 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 40% above the national median — $104,655 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 10314 is an urban area with moderate foot traffic. with a population of 93,539 and household incomes well above the national median ($104,655). There are 124 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

93,539

Population

$104,655

Median Income

+40% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 41.4 — older demographic, may prefer sit-down options.

College-Educated: 26.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10314.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

7.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,726

Median Gross Rent

$670 K

Median Home Value

Bank Branches

$4.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.