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Food Truck Market: ZIP 10310

Opportunity Score

87 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10310 sits in the top walkability tier at 15.4/20 on the EPA index. Median income runs 42% above the national median — $106,118 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 10310 is an urban area with high foot traffic. with a population of 25,824 and household incomes well above the national median ($106,118). There are 38 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,824

Population

$106,118

Median Income

+42% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 36.0 — mixed-age market, broad menu appeal.

College-Educated: 20.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 10310.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,638

Median Gross Rent

$620 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.