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Food Truck Market: ZIP 10301

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10301 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($84,937). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10301 is an urban area with moderate foot traffic. with a population of 39,799 and household incomes above the national median ($84,937). There are 61 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

39,799

Population

$84,937

Median Income

+14% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 26.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 10301.

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,620

2BR Fair Market Rent

$1,697

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.