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Food Truck Market: ZIP 10304

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 10304 has strong foot traffic at 13.9/20 on the EPA walkability index. Income slightly below the national average ($71,506). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 10304 is an urban area with moderate foot traffic. with a population of 45,843 and household incomes near the national median ($71,506). There are 45 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

45,843

Population

$71,506

Median Income

-4% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 21.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 10304.

Sit-Down Restaurants

5.9 per 10K residents

Fast Food / Counter

3.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,480

2BR Fair Market Rent

$1,516

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.