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Food Truck Market: ZIP 11003

Opportunity Score
91 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11003 sits in the above-average walkability at 14.2/20 on the EPA index. Median income runs 65% above the national figure — $123,000 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11003 is an urban area with moderate foot traffic. with a population of 44,716 and household incomes well above the national median ($123,000). There are 54 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,716
Population
$123,000
Median Income
+65% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 38.7 — mixed-age market, broad menu appeal.
College-Educated: 23.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 11003.

19
Sit-Down Restaurants
4.2 per 10K residents
35
Fast Food / Counter
7.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,670
2BR Fair Market Rent
$2,315
Median Gross Rent
$580 K
Median Home Value
3
Bank Branches
$450 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits