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Food Truck Market: ZIP 11010

Opportunity Score

92 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 11010 sits in the top walkability tier at 15.5/20 on the EPA index. Median income runs 89% above the national figure — $140,686 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 11010 is an urban area with high foot traffic. with a population of 25,618 and household incomes well above the national median ($140,686). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,618

Population

$140,686

Median Income

+89% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 40.7 — older demographic, may prefer sit-down options.

College-Educated: 28.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 11010.

Sit-Down Restaurants

10.1 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,460

2BR Fair Market Rent

$2,096

Median Gross Rent

$650 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.