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Food Truck Market: ZIP 23454

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23454 sits in the above-average walkability at 10.7/20 on the EPA index. Median income runs 31% above the national median — $97,835 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 23454 is an urban area with moderate foot traffic. with a population of 57,773 and household incomes above the national median ($97,835). There are 152 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

57,773

Population

$97,835

Median Income

+31% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 30.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 23454.

Sit-Down Restaurants

15.9 per 10K residents

Fast Food / Counter

10.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,900

2BR Fair Market Rent

$1,600

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$1.4 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.