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Food Truck Market: ZIP 23453

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23453 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 22% above the national median — $90,680 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 23453 is an urban area with moderate foot traffic. with a population of 34,545 and household incomes above the national median ($90,680). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,545

Population

$90,680

Median Income

+22% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23453.

Sit-Down Restaurants

2.9 per 10K residents

Fast Food / Counter

6.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,950

2BR Fair Market Rent

$1,723

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$31 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.