Home › Virginia › ZIP 23452

Food Truck Market: ZIP 23452

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23452 is a car-dependent urban area. Walkability scores 10.0/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 23452 is an urban area with low foot traffic. with a population of 57,995 and household incomes above the national median ($77,327). With 8 food trucks and 154 restaurants, this is an active food scene.

Area Profile

57,995

Population

$77,327

Median Income

+4% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Very Car-Dependent

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 24.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23452.

Food Trucks

Moderate — proven market

1.4 per 10K residents

Sit-Down Restaurants

12.9 per 10K residents

Fast Food / Counter

13.6 per 10K residents

What this means: Food trucks are 4.9% of the food scene here (8 trucks vs. 154 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,960

2BR Fair Market Rent

$1,571

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$880 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.