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Food Truck Market: ZIP 28704

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28704 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 28704 is an urban area. with a population of 24,138 and household incomes above the national median ($81,096). The area has 53 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

24,138

Population

$81,096

Median Income

+9% vs. national

Urban

Area Type

Median Age: 40.3 — older demographic, may prefer sit-down options.

College-Educated: 29.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28704.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

12.4 per 10K residents

Fast Food / Counter

9.5 per 10K residents

What this means: Food trucks are 5.4% of the food scene here (3 trucks vs. 53 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,400

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$450 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 53 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.