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Food Truck Market: ZIP 28806

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28806 has decent foot traffic at 10.4/20 on the EPA walkability index. Income slightly below the national average ($63,273). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28806 is an urban area with moderate foot traffic. with a population of 43,433 and household incomes near the national median ($63,273). There are 110 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

43,433

Population

$63,273

Median Income

-15% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 39.2 — mixed-age market, broad menu appeal.

College-Educated: 33.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28806.

Sit-Down Restaurants

11.5 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,239

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.