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Food Truck Market: ZIP 28803

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28803 has decent foot traffic at 10.9/20 on the EPA walkability index. Income near the national average ($76,662). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28803 is an urban area with moderate foot traffic. with a population of 33,718 and household incomes above the national median ($76,662). With 7 food trucks and 108 restaurants, this is an active food scene.

Area Profile

33,718

Population

$76,662

Median Income

+3% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 41.6 — older demographic, may prefer sit-down options.

College-Educated: 42.8% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 28803.

Food Trucks

Moderate — proven market

2.1 per 10K residents

Sit-Down Restaurants

13.0 per 10K residents

Fast Food / Counter

19.0 per 10K residents

What this means: Food trucks are 6.1% of the food scene here (7 trucks vs. 108 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,556

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.