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Food Truck Market: ZIP 38103

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 38103 has strong foot traffic at 18.3/20 on the EPA walkability index. Income near the national average ($76,278). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 38103 is an urban area with high foot traffic. with a population of 14,534 and household incomes above the national median ($76,278). There are 85 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,534

Population

$76,278

Median Income

+2% vs. national

Urban

Area Type

18.3/20

Foot Traffic

Very Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 51.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 38103.

Sit-Down Restaurants

46.1 per 10K residents

Fast Food / Counter

12.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,661

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$11 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.