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Food Truck Market: ZIP 38126

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 38126 scores 15.0/20 for walkability — foot traffic is there. Income levels run 60% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 38126 is an urban area with high foot traffic. with a population of 5,946 and household incomes below the national median ($30,071).

Area Profile

5,946

Population

$30,071

Median Income

-60% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Walkable

Median Age: 30.4 — mixed-age market, broad menu appeal.

College-Educated: 8.8% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$787

Median Gross Rent

$59 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $30,071.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.