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Food Truck Market: ZIP 38104

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 38104 has strong foot traffic at 15.3/20 on the EPA walkability index. Income slightly below the national average ($58,117). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 38104 is an urban area with high foot traffic. with a population of 22,634 and household incomes near the national median ($58,117). There are 114 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,634

Population

$58,117

Median Income

-22% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 37.0 — mixed-age market, broad menu appeal.

College-Educated: 40.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 38104.

Sit-Down Restaurants

30.9 per 10K residents

Fast Food / Counter

19.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,112

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$730 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.