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Food Truck Market: ZIP 53704

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53704 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($75,007). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53704 is an urban area with moderate foot traffic. with a population of 47,136 and household incomes above the national median ($75,007). The area has 117 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

47,136

Population

$75,007

Median Income

+1% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 35.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53704.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

13.4 per 10K residents

Fast Food / Counter

11.5 per 10K residents

What this means: Food trucks are 4.1% of the food scene here (5 trucks vs. 117 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,400

2BR Fair Market Rent

$1,231

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 117 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.