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Food Truck Market: ZIP 53716

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53716 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($89,225). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53716 is an urban area with moderate foot traffic. with a population of 18,866 and household incomes above the national median ($89,225). There are 46 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

18,866

Population

$89,225

Median Income

+20% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 38.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53716.

Sit-Down Restaurants

8.5 per 10K residents

Fast Food / Counter

15.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,420

2BR Fair Market Rent

$1,264

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$570 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.