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Food Truck Market: ZIP 53714

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53714 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($69,862). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53714 is an urban area with moderate foot traffic. with a population of 16,340 and household incomes near the national median ($69,862). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,340

Population

$69,862

Median Income

-6% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 30.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53714.

Sit-Down Restaurants

2.4 per 10K residents

Fast Food / Counter

3.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,360

2BR Fair Market Rent

$1,220

Median Gross Rent

$280 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.