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Food Truck Market: ZIP 55430

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55430 has strong foot traffic at 14.3/20 on the EPA walkability index. Income near the national average ($77,385). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55430 is an urban area with moderate foot traffic. with a population of 22,569 and household incomes above the national median ($77,385). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,569

Population

$77,385

Median Income

+4% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 34.2 — mixed-age market, broad menu appeal.

College-Educated: 18.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 55430.

Sit-Down Restaurants

5.3 per 10K residents

Fast Food / Counter

7.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,630

2BR Fair Market Rent

$1,370

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$120 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.