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Food Truck Market: ZIP 55432

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55432 has decent foot traffic at 12.1/20 on the EPA walkability index. Income near the national average ($77,985). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55432 is an urban area with moderate foot traffic. with a population of 32,935 and household incomes above the national median ($77,985). The area has 32 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

32,935

Population

$77,985

Median Income

+5% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 35.9 — mixed-age market, broad menu appeal.

College-Educated: 20.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 55432.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

5.2 per 10K residents

What this means: Food trucks are 8.6% of the food scene here (3 trucks vs. 32 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,308

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$320 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 32 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.