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Food Truck Market: ZIP 55434

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55434 has decent foot traffic at 11.9/20 on the EPA walkability index. Income near the national average ($88,163). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55434 is an urban area with moderate foot traffic. with a population of 33,133 and household incomes above the national median ($88,163). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,133

Population

$88,163

Median Income

+18% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 16.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 55434.

Sit-Down Restaurants

3.0 per 10K residents

Fast Food / Counter

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,960

2BR Fair Market Rent

$1,703

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$950 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.