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Food Truck Market: ZIP 55444

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55444 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 54% above the national median — $114,545 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 55444 is an urban area with moderate foot traffic. with a population of 17,428 and household incomes well above the national median ($114,545). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,428

Population

$114,545

Median Income

+54% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 20.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 55444.

Sit-Down Restaurants

2.3 per 10K residents

Fast Food / Counter

2.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,550

2BR Fair Market Rent

$1,444

Median Gross Rent

$310 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.