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Food Truck Market: ZIP 63114

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 63114 has decent foot traffic at 12.0/20 on the EPA walkability index. Income slightly below the national average ($52,048). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 63114 is an urban area with moderate foot traffic. with a population of 33,703 and household incomes near the national median ($52,048). The area has 41 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

33,703

Population

$52,048

Median Income

-30% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 37.0 — mixed-age market, broad menu appeal.

College-Educated: 14.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 63114.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

5.3 per 10K residents

Fast Food / Counter

6.8 per 10K residents

What this means: Food trucks are 8.9% of the food scene here (4 trucks vs. 41 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,220

2BR Fair Market Rent

$1,082

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$530 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 41 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.