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Food Truck Market: ZIP 63132

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 63132 has strong foot traffic at 13.8/20 on the EPA walkability index. Income near the national average ($84,034). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 63132 is an urban area with moderate foot traffic. with a population of 13,953 and household incomes above the national median ($84,034). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,953

Population

$84,034

Median Income

+13% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 42.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 63132.

Sit-Down Restaurants

18.6 per 10K residents

Fast Food / Counter

18.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,450

2BR Fair Market Rent

$1,325

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$320 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.