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Food Truck Market: ZIP 66604

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66604 has strong foot traffic at 13.6/20 on the EPA walkability index. Income slightly below the national average ($59,690). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 66604 is an urban area with moderate foot traffic. with a population of 22,876 and household incomes near the national median ($59,690). There are 75 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,876

Population

$59,690

Median Income

-20% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 24.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 66604.

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

21.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080

2BR Fair Market Rent

$1,032

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.