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Food Truck Market: ZIP 66621

Opportunity Score
38 / 100 Challenging
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66621 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($0). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 66621 is an urban area with moderate foot traffic.

Area Profile

675
Population
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 19.6 — young market, strong street food demand.
College-Educated: 2.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,060
2BR Fair Market Rent
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits