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Food Truck Market: ZIP 66611

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66611 has strong foot traffic at 13.1/20 on the EPA walkability index. Income slightly below the national average ($54,612). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 66611 is an urban area with moderate foot traffic. with a population of 9,912 and household incomes near the national median ($54,612). There are 19 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,912

Population

$54,612

Median Income

-27% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 20.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 66611.

Sit-Down Restaurants

7.1 per 10K residents

Fast Food / Counter

12.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$963

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$410 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.