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Food Truck Market: ZIP 66616

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66616 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($50,795). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 66616 is an urban area with moderate foot traffic. with a population of 6,065 and household incomes near the national median ($50,795).

Area Profile

6,065

Population

$50,795

Median Income

-32% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 38.9 — mixed-age market, broad menu appeal.

College-Educated: 10.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$960

2BR Fair Market Rent

$1,023

Median Gross Rent

$79 K

Median Home Value

Bank Branches

$9.8 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.