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Food Truck Market: ZIP 73122

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73122 has decent foot traffic at 10.3/20 on the EPA walkability index. Income slightly below the national average ($51,227). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 73122 is an urban area with moderate foot traffic. with a population of 12,635 and household incomes near the national median ($51,227). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,635

Population

$51,227

Median Income

-31% vs. national

Urban

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 34.9 — mixed-age market, broad menu appeal.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 73122.

Sit-Down Restaurants

8.7 per 10K residents

Fast Food / Counter

13.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$956

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$440 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,227.