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Food Truck Market: ZIP 73132

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73132 has decent foot traffic at 10.4/20 on the EPA walkability index. Income slightly below the national average ($60,419). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 73132 is an urban area with moderate foot traffic. with a population of 27,834 and household incomes near the national median ($60,419). There are 57 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,834

Population

$60,419

Median Income

-19% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 21.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 73132.

Sit-Down Restaurants

9.3 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,078

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$330 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.