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Food Truck Market: ZIP 73120

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73120 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($64,745). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 73120 is an urban area with moderate foot traffic. with a population of 35,559 and household incomes near the national median ($64,745). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,559

Population

$64,745

Median Income

-13% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 36.5 — mixed-age market, broad menu appeal.

College-Educated: 35.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 73120.

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

10.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,132

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$2.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.