Home › Texas › ZIP 78217

Food Truck Market: ZIP 78217

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78217 has decent foot traffic at 11.0/20 on the EPA walkability index. Income slightly below the national average ($60,988). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78217 is an urban area with moderate foot traffic. with a population of 34,055 and household incomes near the national median ($60,988). There are 89 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,055

Population

$60,988

Median Income

-18% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 21.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78217.

Sit-Down Restaurants

12.3 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,233

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.