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Food Truck Market: ZIP 78218

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78218 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($57,285). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78218 is an urban area with moderate foot traffic. with a population of 39,428 and household incomes near the national median ($57,285). The area has 95 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

39,428

Population

$57,285

Median Income

-23% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 36.0 — mixed-age market, broad menu appeal.

College-Educated: 14.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78218.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

8.9 per 10K residents

Fast Food / Counter

15.2 per 10K residents

What this means: Food trucks are 4.0% of the food scene here (4 trucks vs. 95 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,215

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$150 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 95 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.