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Food Truck Market: ZIP 78209

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78209 has decent foot traffic at 12.7/20 on the EPA walkability index. Income near the national average ($86,514). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78209 is an urban area with moderate foot traffic. with a population of 43,400 and household incomes above the national median ($86,514). The area has 134 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

43,400

Population

$86,514

Median Income

+16% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 38.9 — mixed-age market, broad menu appeal.

College-Educated: 42.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 78209.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

15.9 per 10K residents

Fast Food / Counter

15.0 per 10K residents

What this means: Food trucks are 3.6% of the food scene here (5 trucks vs. 134 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,447

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$5.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 134 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.