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Food Truck Market: ZIP 78215

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78215 has strong foot traffic at 16.2/20 on the EPA walkability index. Income near the national average ($84,437). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78215 is an urban area with high foot traffic. with a population of 3,506 and household incomes above the national median ($84,437). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,506

Population

$84,437

Median Income

+13% vs. national

Urban

Area Type

16.2/20

Foot Traffic

Very Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 70.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 78215.

Sit-Down Restaurants

68.5 per 10K residents

Fast Food / Counter

20.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,767

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$880 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.