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Food Truck Market: ZIP 78204

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78204 has strong foot traffic at 13.1/20 on the EPA walkability index. Income slightly below the national average ($60,255). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78204 is an urban area with moderate foot traffic. with a population of 11,983 and household incomes near the national median ($60,255). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,983

Population

$60,255

Median Income

-19% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 18.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78204.

Sit-Down Restaurants

14.2 per 10K residents

Fast Food / Counter

6.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,481

Median Gross Rent

$170 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.