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Food Truck Market: ZIP 78207

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78207 scores 15.1/20 for walkability — foot traffic is there. Income levels run 56% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 78207 is an urban area with high foot traffic. with a population of 55,474 and household incomes below the national median ($32,472). The area has 51 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

55,474

Population

$32,472

Median Income

-56% vs. national

Urban

Area Type

15.1/20

Foot Traffic

Very Walkable

Median Age: 32.8 — mixed-age market, broad menu appeal.

College-Educated: 3.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78207.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

4.7 per 10K residents

What this means: Food trucks are 5.6% of the food scene here (3 trucks vs. 51 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$907

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$32 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $32,472.

Low Competition, Proven Demand

Only 3 food trucks registered here against 51 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.