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Food Truck Market: ZIP 78212

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78212 has strong foot traffic at 15.3/20 on the EPA walkability index. Income slightly below the national average ($62,801). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78212 is an urban area with high foot traffic. with a population of 27,437 and household incomes near the national median ($62,801). The area has 95 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

27,437

Population

$62,801

Median Income

-16% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 38.4 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78212.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

18.2 per 10K residents

Fast Food / Counter

16.4 per 10K residents

What this means: Food trucks are 3.1% of the food scene here (3 trucks vs. 95 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,129

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 95 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.